A bicycle store located in Central NY owned and run by cycling enthusiasts, who's objective is to provide quality products, great service, expert advice, all within a friendly family atmosphere. The shop also enriches the CNY cycling community by offering tech seminars, skills clinics, riding events, and free bike tune-ups.

A bicycle store located in Central NY owned and run by cycling enthusiasts, who's objective is to provide quality products, great service, expert advice, all within a friendly family atmosphere. The shop also enriches the CNY cycling community by offering tech seminars, skills clinics, riding events, and free bike tune-ups.

Project Testimonial

"Mark has been incredibly helpful in getting our establishment on the map. He always goes above and beyond with his craft, making him a valuable asset to our team, and have had countless compliments and questions about who has been doing our advertising. I would recommend Mark to anyone."

Tom Davis

Co-Owner | Trek New Hartford

Billboard

After creating mockups and settling on an optimum design with the owners, LCD billboards with high traffic in the Utica/New Hartford area displayed a high contrast advertisement that is short and sweet.

Social Media | Post Design Samples

Social media (Facebook and Instagram) is chosen to spread the word continuously about the businesses upcoming events, store values, new products, tips and tricks, sales, and much more! I used a combination of Trek's branding guidelines, choice photo filters, and simple vector elements to create a unique but consistent store design theme.

Responsive Website

The website was created in collaboration with SmartEtailing and features an easy to use Wordpress type platform that is mobile friendly. The site enables visitors and customers to learn about all store information, mission and values, current sales, shop for inventory and services, upcoming events, staff info, and more.

Homepage

The home page features quick links to store services, inventory shopping, and a team overview. Beyond the landing portion of each page, I attempted to use smaller hi-res PNG's or vector graphics to speed up site loading.

Our Mission

Trek prides themselves as being not only a company that produces the among the most quality products in the cycling industry, but strives to give the best in-store customer experience possible.

Trek Credit Card

Want a new bike but can't swing it? Trek features a credit card that allows customers to purchase a bike with attractive financing options that won't break the wallet! The page also allows visitors to view current payment status from their bank.

Bike Financing

Bike Trade-in

Looking to trade-in your old bike? This page describes to visitors the steps involved in trading in their current bike for in-store credit.

Bike Fitting

Most cyclists adopt a particular riding style that suits their body type. But there are also ideal positions to use in certain conditions for top performance. The shop offers custom bike fittings to get the most out of your bike!

Bike Tune-ups

Each year, many cyclists bring their bike in for service to get ready for prime riding season. The shop offers 3 tiers of service to keep their bikes in top shape.

Inventory Shopping

Each inventory item features its own page which lets customers view inventory availability, item options, pricing, visual details, reviews, sizing charts, item compatibility, and product descriptions.

Events Page

The events page allows visitors to see what events and sales are on the horizon. The websites footer on each page also allows a sign up option to get special offers, exclusive product news, and event info straight to your inbox.

Team Apparel

Team jerseys and leisurewear was created in collaboration with Hincapie to provide a great fitting, quality cycling product that is unique to Trek New Hartford and highly visible for rider safety.

Business Cards

Bike Storyboards

The storyboards feature Trek's top models with the Project One customization option. They give a brief description of the bike type, components, available options, and offer a distinguished visual extension to the overall display.

Kids Safety Poster

This poster was requested by Trek's Territory Manager as part of a child riding safety program. It is placed near the kid's bikes in-store and adds a playful but informational compliment.

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