A national multi-university program that targets world-wide epidemic of college student weight gain, which is most prevalent in American private universities. The program maintains college student's interest through simple learning, interactivity, current technology elements, university resources, and reward.

A national multi-university program that targets world-wide epidemic of college student weight gain, which is most prevalent in American private universities. The program maintains college student's interest through simple learning, interactivity, current technology elements, university resources, and reward.

Creator's Note

"The Activ© program is created as a nationwide campaign involving thousands of universities. The programs branding, webpage, and app are designed to adapt to each participating schools current branding guidelines. For the purposes of this portfolio piece, Rochester Institute of Technology has been shown to represent their Activ© program visuals."

Mark Remington

2019 A MARK ABOVE. All Rights Reserved.

Logo Universality

The Activ© logo is designed to be universal with each universities athletic name. The associated marketing of the program by each school will then carry the schools team logo and branding colors aside the Activ© logo. This also creates a healthy competition between schools and students to be the most successful.

Visual Support Icons

The visual support icons are designed provide energy to marketing materials and be easily recognized as program elements by participants within the university. These icons are used in the Activ© app, webpages, all marketing materials, and apparel.

Activ© Mobile App

The Activ© app is the hub for all participant activity. It is downloaded from the university website and loads from the student admin panel.

Profile Configuration

The profile section enables the student to customize the look of their account, follow and be followed (not physically), view their current standing in relation to others in the program, and write any personal information they would like others to know about.

Key Program Elements

Program elements section informs students of the vital categories that are a global issue. Knowledge and improvement of these areas using university events, items, and activities will guarantee success in the program. Each section highlights the resources supported by the program and where to find them!

Live Event Interaction

The "Hot Zone" enables participants to see the most current popular resources on any given day (rated by total point swipes). It also features a live interaction for each featured resource which captures the emotions of those who are experiencing it, sparking increased curiosity and attendance numbers.

Progress Tracking

The progress section breaks down where the participants current points have been attained and where they can improve. It also allows them to set "goals", get bonus points, and adjust them on the fly.

Reward Conversion

The conversion feature allows students to transfer their gathered points into university currency, enabling them to spend it on campus any way they wish. A successful participant in this program could attain thousands, relaxing external tuition finance sources.

Point Logging

Point tags are placed in choice locations on campus for easy swiping. Points attained using a resource vary widely depending on length of event participation, item price, and/or percieved activity difficulty.

University Website

The Activ© webpage branches from the existing university website, explaining the program's purpose, the benefits of participating, where to download the app, and how to be successful in the program.

Program Apparel

The visual support icons shown earlier can be used to create energetic apparel designs that can be worn to show your support!

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