A training studio located in Fairport, NY led by ACE certified personal coach Mark Bruce. The facility specializes in strength and agility training for all ages, using a mixture of bodyweight and free-weight principles. Fit-Strength also offers educational seminars, online coaching, and blog articles detailing personal fitness.

A training studio located in Fairport, NY led by ACE certified personal coach Mark Bruce. The facility specializes in strength and agility training for all ages, using a mixture of bodyweight and free-weight principles. Fit-Strength also offers educational seminars, online coaching, and blog articles detailing personal fitness.

Project Testimonial

"Mark helped redesign my website and was able to provide a product that I am extremely happy with. He was able to work in a timely manner and be open to my ideas as to what I wanted my website to look like. I would definitely recommend Mark to others looking to get the same work done."

Mark Bruce

Owner | Fit-Strength Training Studio

Logo & Simple Branding

The Fit-Strength© logo was designed to display motion, assertiveness, and confidence, but easy to read at smaller sizes. The font choice uses bold headline text with a body text that's easy reading, while color choices combine the client's favorite color (purple), with supporting darks, and a pop of fuschia for instant attention when necessary.

Business Cards

Layered business cards are printed on thick 220lb cotton card stock by PJ Green Marketing in Utica, NY.

Website Landing

Upon Mark's request, a new reponsive website platform was created to allow for a better visual and contextual display of the studio in many ways. The site also channels visitors and gives clients easy access to blog and program updates, promotions, and membership content that is both free and pay exclusive.

Home Page

The homepage gives the visitor a clear message of excitement and action. The site's color scheme is consistent with a mix of solid color and photo filtering effects. The landing page addresses possible issues and lists the benefit of joining before displaying action triggers.

Physical Preparation

The Physical Preparation page breaks down each sub-division of athlete training into sections, which explains the programs purpose, benefits, and an easy opportunity to sign up.

Mobile Viewpoints

Upon Mark's request, popups are located on select pages informing targeted visitors of limited-time offers they would benefit from. The banners are automated depending upon visitor type and frequency of website use.

SGX Strength

Testimonials Page

Mark has improved the physical health and performance of many collegiate athletes, fitness enthusiasts, and those looking to start their fitness journey. He has many positive reviews and supporters.

Blog

A large percentage of physical fitness derives from mental clarity and determination. Fit-Strength offers a wealth of health and fitness information that answers many important questions mixed with tips, tricks, and great positive energy!

Mobile Viewpoints

Fit-Strength offers goal-specific training content that is both free and pay exclusive, with many opportunities to register on the site. After registration the user has liberty to unlimited training content depending on membership status. This content ranges from short, informative exercise clips to in-depth fitness articles.

Exclusive Member Areas

Member exclusive content is broken down into many categories, focusing on injury prevention, maintenance, sports performance, and both basic and advanced exercises. Exclusive membership also includes full exercise programs targeting fat loss, hypertrophy, and agility.

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